A Web Ring is a curious development in the noncommercial sector of the World Wide Web. It appears to be an attempt to increase dialogue and community between sites, by linking related sites into a "Web Tour" of sorts. However, I have not seen evidence that the rings are actually used by surfers, and the rings themselves seem to be a close cousin to a pyramid scheme, where the sites which get in early benefit the most, while sites on the tail end of the "tour" may not see much Web Ring traffic.